Everything you need to plan, manage and optimize your deliveries.

PrimoRoute brings route planning, fleet management, drivers, tracking and delivery operations together in one simple platform.

01Planning Engine

Turn orders into optimized routes

The core of PrimoRoute: route planning and optimization work together to build a plan your team can trust.

Route Planning

Plan your entire day in seconds.

PrimoRoute turns orders into optimized routes for the entire fleet.

1234
5 stops · 1 vehicle
Automatic route optimization
Multiple vehicles
Multiple stops
Delivery time windows
Service times
Vehicle capacity
Pickup & delivery planning
Start & end locations
Manual route adjustments
Route locking
Optimize Route / Keep Order
Route review before publishing

Optimize

Turn hours of route planning into seconds.

PrimoRoute automatically distributes orders across selected vehicles and creates an optimized plan while respecting operational constraints.

Unplanned
1234Optimized

The planner stays in control

PrimoRoute creates the plan. Your planner makes the final decision.

02Field Operations

See and manage your fleet in motion

Drivers, vehicles and live locations stay in one place, so the planner always knows what's happening on the road.

Live GPS Tracking

Know where your vehicles are, in real time.

PrimoRoute shows every active vehicle's location and route progress in real time, so you always know where a delivery is without calling the driver.

Live
Live GPS location
Vehicle locations
Route progress
Delivery status
Driver status
Route overview

Live GPS location, no hardware required.

Tracking works straight from the Driver App, so there is nothing to install in the vehicles.

Driver Management

Keep your drivers organized.

PrimoRoute keeps driver availability, schedules and route assignments in one place, so the planner always knows who is free.

Driver managementDriver availabilityDriver schedulesDriver assignment

Vehicle Management

Manage your entire fleet.

PrimoRoute tracks each vehicle's capacity, working hours and assigned driver in one record, so the planner always knows which vehicle can take the next order.

Vehicle managementVehicle capacityVolume capacityVehicle working hours

Driver App

Give drivers everything they need on the road.

Drivers open one app for their assigned stops, turn-by-turn navigation and proof of delivery, with no separate tools and no manual updates.

Assigned routesStop informationNavigationDelivery status
03Order Lifecycle

From order to proof of delivery

Every order is tracked from creation to a confirmed, photographed delivery.

Orders

Manage every order in one place.

Every order (created by hand, imported from Excel or sent through the API) lands in one list with its address, time window and weight ready for planning.

Manual order creation
Excel import
Customer information
Delivery addresses
Delivery windows
Service times
Weight & volume
Pickup & delivery
Order status

Proof of Delivery

Capture delivery information digitally.

Every delivery closes with a photo and a status update, so disputes are settled with evidence instead of guesswork.

Delivery confirmation
Photos
Delivery status
Order history
04Insights & Integrations

Understand your operation, connect your tools

Reporting shows how the day went; the API connects PrimoRoute to the systems you already run.

Reports & Insights

Understand your operation.

Completed orders, routes and distance roll up into one view, so you can see how the operation performed without exporting anything.

Completed orders
Completed routes
Completed stops
Distance
Operational alerts
Route information
Delivery performance

Integrations & API

Connect PrimoRoute to the systems you already use.

Universal API: one API connection for sending orders into PrimoRoute from external platforms.

External systemPrimoRouteOptimizeRoutes
ShopifyWooCommerceTMS / ERP systemsCustom softwareExcelMakeZapiern8nCustom integrations

One platform. Your entire delivery operation.

From the first order to the final delivery, PrimoRoute gives your team one clear place to plan, optimize and manage the day.